In 2002, collaborators David Zanetta and Denis Flageollet founded a new brand that would boldly challenge the centuries-old tradition of Swiss watchmaking. Their philosophy was the creation of a pure and contemporary aesthetic; utilizing cutting-edge technology with horological heritage. A slender casing and clean, sleek lines are the characteristic features of De Bethune, mirroring the designer’s constant quest for beauty and perfection. Zanetta has become one of the Swiss watchmaking brands to follow.
David Zanetta’s unmatchable aesthetic pedigree is displayed by his experience in the worlds of the sciences, fine arts, sculpture and watchmaking. With his passion for timepieces first ignited in the 1960s, he was determined to create a brand that would represent the traditional high-quality values of Swiss watchmaking. Alongside Denis Flageollet, a descendent of three generations of watchmaker, who made his first watch at the age of three; De Bethune was the result of a shared dream: quality craftsmanship with modernist features.
A sample from their collection
- The Dream DB25: This classic is wearable on any occasion. It comes in white or rose gold, with a choice between a silvered guilloché or blued titanium dial. The sleek, clean design is unmistakably De Bethune.
- The Aiguille d’Or: Made up of 293 components, the case is made from 5-grade brushed titanium. A 3D moon display is just one of the unique features on this masculine watch.
- The DB22: This sporty watch has a choice of dials, with three levels of titanium and steel incorporated into the design. The dial is finished with micro light finished titanium.
- The DB25 IX Maya: The hand-engraved solid gold dial of this historically-inspired timepiece features 31 flame-blue steel inserts. The hands made from sapphire tipped with blued steel.
- The Dream Tourbillion: This patented silicon/titanium watch features the lightest tourbillion in the world. The masculine design incorporates a blued titanium dial with an alligator level strap.
Five Innovations From De Bethune
- The world’s leading researcher into silicon-based watch movements.
- The innovative De Bethune moon phases is designed to be absolutely precise; displaying the waxing and waning of the moon.
- In 2004, De Bethune file the first patent for their unique titanium/platinum balance
- De Bethune uses the unprecedented triple pare-chute, offering maximum shock absorption for their timepieces.
- The 2011 Aiguille D’Ore Grand Prize is awarded to De Bethune for their innovative DB28 watch.
So if you thought that Swiss watchmaking was just about the leading big names such as IWC, Cartier and Baume-et-Mercier, think again. The smaller Swiss Watchmaking houses are producing wonderful watch designs coupled with the highest engineering standards to produce equally outstanding and unique timepieces for all to wear.
- License: Image author owned
- License: Image author owned
My name is Jamie Marks and I am passionate about Swiss watches and engineering. When I am not learning and writing about Swiss Watchmaking and discovering weird and wonderful brands, such as the one covered in this article, I’m also passionate about travel and getting the most out of life.